Product Photography: 5 Tips to Create Great Photos of Item’s You’re Selling Online
From sports memorabilia to the latest fashion accessories, a picture speaks 1,000 words in terms of presentation. This is why the team at Piers Photography has put together a list of the top five suggestions to keep in mind when selling an online product. Let’s begin without further ado.
1. Choose a High-Quality Camera
It only stands to reason that a quality camera will result in impressive photos. Be sure to choose a brand and model that are adequate and still within your budget. You could otherwise begin to eat into your potential profit margins.
2. Ensure Adequate Lighting Conditions
As HubSpot notes, lighting is also crucial if you wish add to the appeal of your product. There are two primary options (1):
- Natural light (for outdoor products or items worn by people).
- Artificial light (to emphasise minute details; particularly when shooting smaller items).
Most experts recommend using the same light source once one has been chosen. This helps to ensure visual consistency across multiple photos.
3. Choose an Appropriate Background
Backgrounds are likewise critical. There may be times when you wish to accentuate the product itself with a completely white backdrop. However, certain products can benefit with backgrounds that are directly related to their intended use (such as a backpack being placed within the woods or near a lake). When choosing AI-generated background imagery, make certain that it seamlessly blends with the foreground. You might otherwise detract from what it is that you are attempting to promote.
4. Numerous Angles
Providing depth to the viewer is just as important. While there are times when augmented reality (AR) software can offer 360-degree views, it is still prudent to take snapshots at various angles. This will provide the customer with more information about the “finer points” before committing to a purchase.
5. Size Comparisons
Finally, there are situations when demonstrating the dimensions of a product by placing it alongside similar items (or related objects) is a practical approach. This is even more relevant if the product in question is available in various sizes. After all, the last thing you want is to refund a customer due to any size-related misconceptions.
Have you finally decided to take a leap into the lucrative e-commerce community? If so, be sure to contact Jonathan at Piers Photography. He will be happy to answer any additional questions that may come to mind.
Sources:
1. https://blog.hubspot.com/marketing/product-photography-tips
